High organic content.
100% safe for baby.
NO Petrolatum, Sulfates, Phthalates, Parabens,
Artificial Fragrances, Dyes or Steroids. Ever.
nothing scary here.
Every Product = 1 meal
for a hungry child.
Through our partnership with Children’s Hunger Fund, every product purchased feeds one meal to a hungry child.
Made in usa
Proudly made in the USA under strict ingredient, manufacturing and regulatory standards, so you can trust our premium products to be safe and effective, every time.
Clean ingredients. Safe for delicate baby skin. Never tested on animals. Like, ever.
Yep, we're headed up by a woman/mom/boss.
Who run the world? Girls.
As the absorption of all colors in the visible spectrum, black is a beautiful analogy for the spectrum of parenting styles, family structures and cultures that make up an amazing new generation of humans. (Sorry, pastel...)